The effort does require some extra steps from participants

  • The effort does require some extra steps from 2K21 MT participants. Those interested should download the MyLeague Mode of NBA 2K21 about the PlayStation 4 or the MyNBA Mode on the PlayStation 5 iteration of the annual sports franchise. From there, fans can search"BK_TheMenuCourt" to download the customized stadium decked out in Burger King branding and menu offerings.

    Winning a free sandwich is comparatively simple whilst scoring a complete meal with fries and a pop requires completing a shot from the middle of the court.The advertising, which started Thursday, will be live through April 4 on PS4 and PS5.

    The concept stands as an example of the way manufacturers are thinking beyond advertisements in their outreach to players, who often do not want playtime interrupted. In-game advertising placements have become increasingly common, especially in sports businesses where enthusiasts are accustomed to seeing sponsorships on the playing area in real life. But letting players participate in the action could be a more effective way to drive engagement and drum up chatter on social networking.

    Film studios have turned to multiplayer games such as Fortnite into premiere trailers or screen exclusive footage for upcoming releases, seeking to reach young consumers who are watching linear TV less often. Digital merchandise drops have similarly gained traction as firms try to translate online buzz to real world products.

    Burger King has ramped up video game integrations in recent decades. In 2019, it sponsored a obscure soccer club named Stevenage, linking the bargain into Buy MT 2K21 a series of virtual challenges players can finish in FIFA 2020 so as to acquire free food.