While it's definitely NBA 2K MT a surprise that 2K made a deal like this, particularly at the end of the rollout, the trend of the game hinted at this happening some day. However, even with that said the cover wasn't actually 2K's plan, it was J. Cole's idea. "Three and a half " years ago when he dunked on one of the breaks during The All-Star Weekend Saturday Night, J. Cole said 'Ronnie, I'd love to be in MyCareer and to help think of the ideas around it."
Ronnie 2K tells Complex. "I collaborated with the team on bringing this to life but it was very appropriate to work with him. When we launched the teaser, everyone thought it was going to just be another basketball player...it lets us to stay in fashion, culture, music and sports. 2K has a seat at the table now."
NBA 2K has evolved from an ordinary product that was marketed as a novelty within the world of gaming. It's now an iconic moment in pop culture with its intersection of Buy 2K MT music, pop culture as well as fashion, sneakers and of course, basketball has brought the franchise to heights that have not been matched by any other game. With its latest edition, NBA 2K23. the game made history after announcing J. Cole as the first rapper to grace the cover of NBA 2K with the Dreamer Edition. Although it's certainly a surprise that 2K had a cover of this at such a late stage in the game's release, the prevailing trend of the game's design probably suggested that this would happen one day. However, even with that said it was not 2K's idea, it came from J. Cole's.